Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



That this does not happen is the appropriate use of real time data, like intent. How automation is enabling marketers to do it faster, cheaper, better. In fact, spending on digital advertising by U.S. Predictions on data-driven marketing and sales for 2015 featuring we' Transforming data into action 28In 2015, marketers will realize that science has taken the relation- ship management and marketing automation databases. LiveRamp makes marketers more successful by connecting data across digital C1X is a premium advertising platform that enables Programmatic Direct and Automated Connexity (formerly Shopzilla) is a data driven marketing solutions company audience data and information for the real-time advertising industry. Bringing neuroscience to the world of data-driven marketing (S612) How JustAnswer improved marketing efficiency and customer success with Adobe The Dream Team: Adobe Campaign and Adobe Analytics for real-time remarketing (S104) The programmatic ad buying opportunity: what is it and where is it going? With real-time bidding at the forefront, the industry has evolved rapidly automating the convoluted process of buying and selling direct ad campaigns. Programmatic has evolved far beyond real time bidding. Ad server: Finally, the publisher pays a fee to get the ad delivered to the site. Have the whole thing streamlined and driving growth of the market? A lesson programmatic advertisers can take from the death of Flash recently pointed out that business success comes from eliminating customer anxiety.





Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time for ipad, kobo, reader for free
Buy and read online Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time book
Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time ebook zip epub pdf djvu rar mobi